They offered a variety of secondhand clothing, fabrics, and apartment items (2). Urban Outfitters began as a small retail store established in 1970 near the University of Pennsylvania by college students as an entrepreneurial school project (Wernick, 1-2). This company employs many different techniques to connect with its customers through marketing, advertising, in-store experiences, and brand communities. Their focus on creativity as far as the store’s environment and products contributes greatly to the increasing success and growth of the company. This retailer aims to understand and connect with its customers by offering a variety of different merchandise such as apparel, accessories, footwear, home décor, and furniture. Urban Outfitters is a very sizeable retailer that is part of the URBN company and continues to grow at a remarkable rate.
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